Expanding Global Presence Hetzner has been expanding its server locations outside of Europe, such as launching servers in Ashburn, Virginia, and expanding facilities to Helsinki, Finland. This indicates opportunities for sales growth in new geographical markets and catering to a wider customer base.

Technology Innovation With a tech stack that includes Docker, SAP Fiori, Java, and more, Hetzner demonstrates a focus on technology innovation. Sales representatives can leverage Hetzner's advanced technology offerings to attract tech-savvy clients seeking cutting-edge hosting solutions.

Strategic Partnerships Hetzner's partnership with companies like Heavy Chef Pty showcases a commitment to collaboration for mutual benefit. Sales professionals can explore partnership opportunities with Hetzner to offer combined services or cross-promotional activities, enhancing sales channels.

Competitive Differentiation Though facing competition from companies like Huawei in the crypto and Web3 landscape, Hetzner's unique offerings like Storage Shares and Storage Boxes provide a competitive edge. Highlighting these unique features can help sales teams differentiate Hetzner in the market.

Customer Satisfaction Focus Despite challenges like data loss incidents, Hetzner has compensated affected customers and maintained a focus on customer satisfaction. Sales representatives can emphasize Hetzner's commitment to customer care and trustworthiness to attract and retain clients seeking reliable service providers.