Acquisition synergies HeyLetsGo was acquired by Rival in April 2024, indicating potential for integrated service offerings and cross-sell opportunities within Rival’s client base in advertising services and fintech-focused campaigns.

Small firm agility With a lean team of 2-10 employees, HeyLetsGo likely operates with high agility and cost efficiency, presenting cost-effective collaboration for joint campaigns and rapid experimentation for clients.

Tech-enabled targeting Current tech stack includes Microsoft Advertising, Looker, Amazon Redshift, and Webflow among others, suggesting strong data-driven and creative capabilities that can be leveraged to craft performance-focused advertising solutions.

Boston expansion The acquisition positioned HeyLetsGo as a Boston-based creative shop within a larger UK-led Rival umbrella, offering a pathway to localized market access and cross-border campaign deployments.

Revenue potential Reported revenue is in the low millions range; combined with Rival’s broader footprint and notable partnerships, there is upside for enterprise-grade campaigns and elevated pricing through integrated offerings.