Premium Product Positioning Heys is recognized for its luxurious and fashionable lightweight luggage, appealing to customers seeking high-quality, stylish travel solutions. Emphasizing this premium positioning can help target affluent and design-conscious consumers in new markets.

Growing Digital Presence The company's use of advanced e-commerce and marketing tools like Klaviyo, Apple Pay, and content delivery networks indicates a strong focus on digital sales channels, presenting opportunities to expand online marketing efforts and drive direct-to-consumer sales.

Global Market Potential With a history of establishing itself as a global leader in luggage design, Heys has a foundation to tap into international markets, especially through partnerships or targeted campaigns in regions with rising travel demand and luxury consumption.

Mid-Size Growth Opportunity Operating with 11-50 employees and generating up to $10 million in revenue, Heys is positioned for scale. Targeted outreach to distribution partners and retail chains can facilitate growth into larger markets and retail outlets.

Competitive Differentiation By emphasizing its high standards for workmanship and quality in marketing messages, Heys can differentiate itself from competitors like Samsonite and TUMI, appealing to customers seeking craftsmanship and durability, and potentially increasing premium sales segments.