Growth Potential It Luggage produces over 3 million products annually with a total output exceeding 40 million pieces, indicating strong manufacturing capacity and market reach, which can be leveraged for expanded product lines or wholesale partnerships.

Market Expansion With distribution across over 40 countries and offices in China, Hong Kong, UK, and USA, there are significant opportunities to enhance international sales channels and explore new geographic markets.

Innovation Focus A history of continual innovation and an emphasis on blending style with functionality suggest potential for developing premium or tech-enabled luggage offerings to attract discerning travellers.

Customer Acquisition Given their affordable yet quality product positioning, there are opportunities to target budget-conscious consumers and enter segments currently dominated by larger competitors such as Samsonite or TUMI.

Digital Engagement Using advanced tech stack tools like Shopify and Contentsquare indicates a strong online presence and optimization strategy, which can be further enhanced to drive direct-to-consumer sales and improve customer experience.