Small firm emphasis Target HGM as a lean hospitality consulting practice serving hotels and gastronomy segments in Colombia, presenting opportunities for tailored consulting packages, flexible engagement models, and premium service add-ons.

Cloud and web stack Leverage their use of Google Cloud, Wix, WordPress, and eCommerce tools to propose integrated technology upgrades, website optimization, booked reservations enhancements, and cloud-based data security offerings.

Revenue growth potential With reported revenue in the mid range and growth-oriented services, position scalable solutions such as channel optimization, revenue management consulting, and performance analytics to support expansion without large fixed costs.

Competitive differentiation Differentiate from large brands by offering boutique, personalized hotel management and gastronomy consulting, accentuating local market knowledge in Colombia and mid-market hotel segments.

Tech-enabled services Promote technology-led services including property management integrations (Sirvoy), security and error monitoring (Sentry), and Microsoft 365 collaboration workflows to improve operational efficiency and guest experience.