Market Leadership H.H. Backer Associates has established a strong reputation in the pet industry through its long-standing record of successful trade shows and educational events, positioning it as a key player with direct access to a dedicated network of retail buyers and industry professionals.

Event Expansion The recent rebranding and focus on Total Pet Expo suggest ongoing growth and new marketing initiatives, offering opportunities to partner with or sponsor trade events targeting a broad pet industry audience.

Technology Stack Utilizing popular digital tools like WordPress, Bootstrap, and social media networks indicates a modern approach to event promotion and engagement, providing channels for targeted advertising and lead generation.

Industry Trends With a focus on the pet industry that continuously evolves, there is a demand among attendees for innovative pet products and services, creating sales prospects for companies providing cutting-edge pet accessories, health solutions, or technology.

Buyer Audience The trade shows attract a substantial number of retail buyers globally, presenting an ideal environment for business development representatives to showcase products, forge partnerships, and expand distribution channels within the pet industry.