Growing Industry Engagement The American Pet Products Association has a strong membership base of over 1,000 pet-related businesses, including manufacturers, retailers, and service providers, presenting numerous opportunities for targeted outreach and partnership development within the pet industry ecosystem.

Event Participation APPA co-hosts the Global Pet Expo, a premier industry event showcasing the latest pet products, which offers a strategic platform for introducing new offerings, networking with industry leaders, and capturing market trends in the pet sector.

Sustainability Focus Recent collaborations with Pet Sustainability Coalition and involvement in the Pet Summit highlight a growing emphasis on pet industry sustainability initiatives, creating a sales opportunity for eco-friendly and sustainable pet products and solutions.

Market Recognition APPA’s sponsorship of awards like the 'Best in Show' at the New Products Showcase indicates a focus on innovative pet products, opening avenues for partnerships with companies launching trending, market-winning pet innovations.

Digital Presence & Tech APPA’s utilization of digital platforms and a tech stack including AWS, Google Fonts, and social media tracking tools suggests a receptive environment for technology-driven pet products and services, ideal for expanding digital and e-commerce offerings.