Designer Configurator Advantage Hickory Chair launched an Intiaro-powered 3D configurator in May 2023, starting with the Jules sofa and chair. This enables interior designers and contract buyers to customize products online before ordering. This presents opportunities to build designer-focused programs, partner showrooms, and generate qualified leads through the configurator.

Outdoor Hospitality Opportunity The 2023 Hable outdoor collection marks a clear push into outdoor living, creating new avenues with hospitality, landscape architects, and outdoor retailers. The outdoor line complements existing indoor collections for cross-selling to designers and projects. Leverage partnerships with hotels and resort developers to land contract orders and extend showroom stories.

Leadership Growth Signals Leadership changes at Hickory Chair, including the promotion of Parker Goss to president and Ward O’Quinn to vice president of sales, signal a strategic emphasis on growth and go-to-market execution. This offers an opening to approach distributors and design showrooms with a plan for expanded coverage and co-marketing around new product launches.

Design Evolution Momentum Product evolution continues with the Tectonic collection’s lightweight, architectural aesthetic introduced in 2019, highlighting a design direction that resonates with modern and contemporary buyers. Target high-end residential designers, showrooms, and architects seeking architectural furniture narratives, and align with retailers looking to refresh assortments with modern classics.

Domestic Manufacturing Advantage With a US-based manufacturing footprint and a small-to-mid-size team, Hickory Chair can offer reliable lead times and domestic production advantages. The tech stack including Instagram, LinkedIn, Google Analytics, Google Tag Manager, and an Intiaro-driven 3D visualization capability supports digital partnerships and online wholesale channels. Position for direct-to-designer sales, trade programs, and online configurator-enabled partnerships.