Small firm, big network Hicks Consulting is a small, locally based firm with a broad network boasting over 150 years of collective experience. This indicates a potential for strategic partnerships, subcontracting opportunities, and high-impact collaborations with larger firms seeking specialized sports and entertainment expertise.

Sports and tech blend Founder Bryan Hicks’ cross-domain background in Sports & Entertainment, Education, and Technology suggests a unique value proposition at the intersection of these sectors. This creates sales opportunities in tech-enabled audience engagement, analytics, and education programs for sports organizations and venues.

Lean, scalable ops With a lean team of 2–10 employees and revenue under $1M, there is potential for scalable services or add-on offerings such as fractional consulting, project-based engagements, or managed services that align with budget-conscious clients in mid-market organizations.

Tech stack leverage Current tech usage (Google Workspace, ASP.NET, Windows Server, Plesk, Open Graph) indicates compatibility for digital transformation, website optimization, and data integration projects. This positions Hicks Consulting to pitch cloud-based collaboration, secure hosting, or web modernization initiatives to sizable sports and entertainment clients.

Competitive positioning Although positioned in spectator sports, the firm’s size and network can be marketed as niche, boutique expertise with personalized service. Sales conversations can target mid-market teams, venues, and events seeking agile partners who deliver hands-on, high-touch engagement at a favorable cost.