Midmarket Focus Georgia based midmarket HR services provider; use the merger with Real HR to present a broader platform for payroll, benefits administration, and employment screening to Southeast firms.

Insurance Cross-Sell Leverage the Higginbotham network within insurance and financial services to cross-sell employee benefits, retirement, and risk management bundled with coverage to midmarket clients.

Turnkey Flexibility Flexible engagement models allow clients to start with individual services or go full turnkey; pitch a single integrated solution reducing vendor fragmentation for HR, payroll, benefits, and screening.

Tech Enabled Tech savvy positioning thanks to a cloud based stack; propose integrations with clients' HRIS payroll systems, data migration, and advanced reporting to improve decision making.

Expansion Potential Expansion potential through southeast verticals including Georgia multifamily sector; target property management and other midmarket verticals and leverage cross-sell to existing insurance and financial services clients.