Luxury Market Position Highland Springs Country Club operates as Southwest Missouri’s premier hospitality and leisure destination, attracting affluent members seeking high-end golf, tennis, swimming, and social experiences, presenting opportunities for premium service and product partnerships.

Technological Innovation The company has demonstrated a commitment to technological advancement, launching a significant new system in recent years, which offers potential for innovative technology solutions to enhance member engagement and operational efficiency.

Health and Wellness Focus With recent hires such as a fitness manager and ongoing senior care promotions, Highland Springs shows an emphasis on health and wellness services, opening avenues for health technology, fitness equipment, and wellness program partnerships.

Revenue Growth Potential Generating between 50 and 100 million dollars in revenue, Highland Springs has substantial financial capacity and likely budget flexibility for expanding or upgrading amenities, services, and technology investments.

Community Engagement As part of a continuing care retirement community managed by Erickson Living, Highland Springs offers ongoing care services, indicating opportunities for health technology providers, senior care solutions, and lifestyle services aimed at aging populations.