Growing Service Territory Highlift Equipment has recently expanded its service area to encompass Ohio, Indiana, Kentucky, West Virginia, and Pennsylvania, presenting an opportunity to target construction companies within these regions that may need reliable equipment support and maintenance services.

Varied Equipment Portfolio With a diverse inventory including boom lifts, forklifts, skid steers, and excavators from top brands like Genie and JLG, the company can cross-sell and upsell to clients seeking comprehensive construction solutions, enhancing revenue from existing customer bases.

SMB Market Focus As a mid-sized company with fewer than 50 employees generating up to $10 million in revenue, Highlift Equipment provides personalized service, making it a suitable partner for local contractors and small-to-medium construction firms who prioritize responsiveness.

Digital Engagement Utilizing a modern tech stack including Cloudflare, Microsoft 365, and Google Analytics indicates a focus on online engagement and operational efficiency, creating opportunities to leverage digital channels for targeted marketing and lead generation in new markets.

Competitive Positioning Positioned alongside industry giants like United Rentals and John Deere, Highlift Equipment can highlight its regional expertise, specialized service offerings, and flexible financing options to attract customers seeking personalized support and more localized relationships.