Expanding Consumer Offerings HighNet has recently launched consumer broadband services in Inverness and partnered with CityFibre to introduce BrawBand, a full fibre internet service for homes, indicating an opportunity to upsell or cross-sell their residential broadband solutions to existing business clients seeking home connectivity enhancements.

Strategic Partnership Growth The ongoing expansion of HighNet's partnership with CityFibre suggests increased availability of high-speed fibre infrastructure, creating a sales window to promote advanced gigabit internet and data services to businesses requiring scalable, future-proof connectivity solutions.

Diverse Service Portfolio With offerings spanning voice, data, hosted telephony, and mobile services, HighNet appeals to multi-platform communication needs, providing an opportunity to bundle services and target clients looking to consolidate their telecom providers for streamlined operations.

Regional Market Focus HighNet’s active presence and service launches in Scotland, especially Inverness, position the company to target regional businesses aiming for local support combined with national network coverage, enabling sales outreach to companies prioritizing regional partnerships.

Recognition and Innovation Winning awards like the Best SME UC Solution and launching innovative offerings such as Web Listings demonstrate HighNet’s commitment to service excellence and new product development, making them an attractive partner for clients interested in cutting-edge communication solutions.