Regional focus Cornersstone: Michigan-based insurer with a long-standing presence since 1978, presenting an opportunity to cross-sell regional coverage, risk management services, and tailored products to local families and businesses in Michigan.

Independent advantage As an independent agency with access to multiple top carriers, there is potential to upsell business interruption, cyber, and specialty lines by leveraging diverse markets and competitive quotes for clients seeking broader coverage.

Target group programs Parent company to Members Home and Auto, a group program for credit unions, associations, and employer groups—a prime channel for expanding B2B partnerships, affinity programs, and bundled insurance solutions.

Digital presence Active but lean digital footprint (WordPress site, SEO tools, Cloudflare). Opportunity to enhance digital marketing, lead capture, and online self-service options to convert inquiries into new policies, especially for SMBs.

Growth signals Revenue in the mid-range hundreds of millions suggests scale with room to optimize cross-sell of auto, home, business, and specialty lines; target mid-market segments and expanding employer/association groups in the region.