Established Community Presence With a history dating back to 1959 and serving the mid-Michigan community, Highstreet Mt. Pleasant Agency has built strong local brand recognition and customer trust, providing a solid foundation for expanding regional insurance offerings and cross-selling opportunities.

Diverse Insurance Portfolio The agency offers a wide range of insurance products, including auto, home, business, farm, and life insurance, creating multiple avenues for up-sell and cross-sell strategies across client segments.

Growing Revenue Base Generating between $50M and $100M in revenue with a relatively small team of 11 to 50 employees indicates significant market penetration and potential for scaling digital and referral-driven growth channels to increase market share.

Local Market Focus Operating primarily within Central Michigan, there are opportunities to strengthen community engagement, partner with local businesses, and leverage regional marketing to attract new clients from nearby markets.

Digital Footprint and Technology Use Utilizing digital tools like SEO, YouTube, and cloud services suggests an openness to digital marketing and technology adoption, which can be further enhanced with targeted online campaigns and lead generation for expanding customer acquisition.