Insights

Deicing and Crop Niches HECO is a leading manufacturer of Hi-Way deicing spreaders and road maintenance equipment alongside New Leader crop nutrient applicators, indicating strong cross-category potential with customers in road maintenance, municipalities, contractors, and ag retailers.

Strategic Partnerships Past collaboration with Ag Leader Technology to develop NL5000 G5 suggests openness to co-development with technology partners, presenting opportunities to position HECO products through integrated solutions with Ag Leader or other ag tech providers.

Quality and Service Focus Emphasis on heavier gauge steel, premium paint, robust production processes, and a trained dealer network implies a premium value proposition and a strong after-sales experience that can be leveraged in sales conversations to justify pricing and win large contracts.

Regional Strength Operations and a large Cedar Rapids training center indicate regional presence in the Midwest with dealer network depth, suggesting targeted sales campaigns to municipal and agricultural customers within the region.

Financial Scope Revenue in the mid tens of millions range positions HECO as a mid-market player; growth opportunities may lie in expanding dealer reach, upsell of integrated nutrient applicators, and pursuing larger municipal or contractor fleets seeking dependable, scalable equipment.

Similar companies to Highway Equipment Company

Highway Equipment Company Tech Stack

Highway Equipment Company uses 8 technology products and services including Microsoft 365, Google Fonts API, SweetAlert, and more. Explore Highway Equipment Company's tech stack below.

  • Google Fonts API
    Font Scripts
  • SweetAlert
    Javascript Libraries
  • SweetAlert2
    Javascript Libraries
  • Windows Server
    Operating Systems
  • Bootstrap
    UI Frameworks
  • Microsoft IIS
    Web Servers
  • Facebook
    Widgets

Highway Equipment Company's Email Address Formats

Highway Equipment Company uses at least 3 email formats:
Highway Equipment Company Email FormatsExamplePercentage
FLast@highwayequipment.comJDoe@highwayequipment.com
96%
F.Last@highwayequipment.comJ.Doe@highwayequipment.com
3%
LFirst@highwayequipment.comDJohn@highwayequipment.com
1%

Frequently Asked Questions

What is Highway Equipment Company's phone number?

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You can contact Highway Equipment Company's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Highway Equipment Company's official website and social media links?

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Highway Equipment Company's official website is highwayequipment.com and has social profiles on LinkedIn.

How much revenue does Highway Equipment Company generate?

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As of July 2026, Highway Equipment Company's annual revenue is estimated to be $25M - $50M.

What is Highway Equipment Company's SIC code?

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Highway Equipment Company's SIC code is 3599 - Industrial and Commercial Machinery and Equipment, Not Elsewhere Classified.

How many employees does Highway Equipment Company have currently?

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As of July 2026, Highway Equipment Company has approximately 95 employees across 4 continents, including North America, Asia and Europe. Key team members include Chairman Of The Board: M. R., Director Of Marketing: T. B. and Director: Z. R. Explore Highway Equipment Company's employee directory with LeadIQ.

What industry does Highway Equipment Company belong to?

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Highway Equipment Company operates in the Machinery industry.

What technology does Highway Equipment Company use?

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Highway Equipment Company's tech stack includes Microsoft 365, Google Fonts API, SweetAlert, SweetAlert2, Windows Server, Bootstrap, Microsoft IIS and Facebook.

What is Highway Equipment Company's email format?

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Highway Equipment Company's email format typically follows the pattern of FLast@highwayequipment.com. Find more Highway Equipment Company email formats with LeadIQ.
Highway Equipment Company logo

Highway Equipment Company

MachineryIowa, United States51-200 Employees

Highway Equipment Company (HECO) is a machinery manufacturer focused on deicing spreaders, road maintenance equipment, and New Leader crop nutrient applicators. The company emphasizes quality construction and production discipline, aiming to meet high standards through heavier gauge steel, a durable paint system, and consistent manufacturing processes. Its product range serves a broad customer base that includes growers, ag retailers, municipalities, contractors, and other operators involved in agricultural and road maintenance tasks. The Cedar Rapids, Iowa-based firm operates with a network of dealers supported by training facilities to ensure comprehensive sales and service capability.

HECO positions itself within the machinery manufacturing industry by delivering specialized equipment for agricultural nutrient application and road maintenance. Its facilities include a training center to ensure dealer proficiency and customer support across its distribution network. In recent years, the company has introduced the NL5000 G5 crop nutrient applicator in collaboration with industry partners, reflecting an emphasis on precision placement and swath control in its product development. The business is built around a regional manufacturing footprint and a service-oriented dealer model, supporting a diverse set of end markets.

Section iconCompany Overview

Phone number
SIC Code
3599 - Industrial and Commercial Machinery and Equipment, Not Elsewhere Classified
Employees
51-200

Section iconFunding & Financials

  • $25M - $50M

    Highway Equipment Company's revenue is estimated to be in the range of $25M - $50M

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