Highway Equipment Company

Machinery ManufacturingIowa, United States51-200 Employees

Highway Equipment Company (HECO) is a machinery manufacturer focused on deicing spreaders, road maintenance equipment, and New Leader crop nutrient applicators. The company emphasizes quality construction and production discipline, aiming to meet high standards through heavier gauge steel, a durable paint system, and consistent manufacturing processes. Its product range serves a broad customer base that includes growers, ag retailers, municipalities, contractors, and other operators involved in agricultural and road maintenance tasks. The Cedar Rapids, Iowa-based firm operates with a network of dealers supported by training facilities to ensure comprehensive sales and service capability.

HECO positions itself within the machinery manufacturing industry by delivering specialized equipment for agricultural nutrient application and road maintenance. Its facilities include a training center to ensure dealer proficiency and customer support across its distribution network. In recent years, the company has introduced the NL5000 G5 crop nutrient applicator in collaboration with industry partners, reflecting an emphasis on precision placement and swath control in its product development. The business is built around a regional manufacturing footprint and a service-oriented dealer model, supporting a diverse set of end markets.

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