Growth signals Highwire has recently expanded through strategic acquisition (The Bliss Group) and leadership hires (CFO Kelly Losko, Chief Growth Officer Michael Byrnes), signaling a growth-focused outlook and potential cross-sell opportunities across traditional PR, marketing, and analytics services.

AI and real-time Launched AcroAI for real-time marketing intelligence, positioning Highwire to offer advanced data-driven communications, performance analytics, and crisis monitoring services to technology, healthcare, and cybersecurity clients seeking rapid insights.

Tech-enabled A technology stack including HubSpot, Salesforce, Google Tag Manager, Adobe Premiere Pro, and Cloudflare Bot Management indicates capabilities for integrated CRM, content orchestration, performance tracking, and security-focused campaigns ripe for upsell to mid-market to enterprise customers.

Cybersecurity focus Recent cybersecurity crisis communications service launch and leadership in security-conscious sectors suggest opportunities to target clients with risk management, incident response, and regulatory communication needs within tech, financial services, and healthcare.

IPO and markets Experience guiding clients preparing for IPO and entering new markets implies suitability for firms undergoing transformative events, enabling cross-sell of strategic messaging, market entry campaigns, investor communications, and brand positioning services.