Insights

Premium gaming hardware Target Higround for premium peripherals and lifestyle products, highlighting opportunities to upsell high-end keyboards, wireless mice, and limited-edition collaborations that align with their brand positioning and co-branded campaigns.

Limited drops strategy Leverage Higround’s history of sold-out drops and partnerships with brands like EDGLRD and Beats by Dre to propose exclusive collaborations, pre-order campaigns, and hype-driven product launches to accelerate demand and collect email leads.

Collaborative partnerships Pitch co-branded peripherals or ecosystem accessories with cultural and gaming brands, esports venues, and content creators to expand reach, create cross-sell opportunities, and drive mutually beneficial marketing initiatives.

Wireless and innovation Capitalize on their product expansion including the Yuma wireless mouse by offering wireless charging solutions, new wireless accessories, and software integrations to enhance performance, telemetry, and customization.

Sustainability and growth Present scalable hardware manufacturing services, limited-run production, and global distribution capabilities to support Higround’s growth trajectory while maintaining exclusivity and on-time delivery for limited collections.

Similar companies to Higround

Higround Tech Stack

Higround uses 8 technology products and services including Hotjar, Snowplow, Shopify, and more. Explore Higround's tech stack below.

Higround's Email Address Formats

Higround uses at least 3 email formats:
Higround Email FormatsExamplePercentage
FLast@higround.coJDoe@higround.co
71%
First@higround.coJohn@higround.co
21%
FMiddleLast@higround.coJMichaelDoe@higround.co
8%

Frequently Asked Questions

What is Higround's official website and social media links?

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Higround's official website is higround.co and has social profiles on LinkedIn.

How much revenue does Higround generate?

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As of August 2026, Higround's annual revenue is estimated to be <$1M.

What is Higround's NAICS code?

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Higround's NAICS code is 334 - Computer and Electronic Product Manufacturing.

How many employees does Higround have currently?

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As of August 2026, Higround has approximately 6 employees across 1 continents, including North America. Key team members include Marketing & Communication Director: H. S. S. Explore Higround's employee directory with LeadIQ.

What industry does Higround belong to?

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Higround operates in the Computers and Electronics Manufacturing industry.

What technology does Higround use?

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Higround's tech stack includes Hotjar, Snowplow, Shopify, Google Workspace, Mautic, Amazon Pay, PayPal and Adobe Creative Suite.

What is Higround's email format?

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Higround's email format typically follows the pattern of FLast@higround.co. Find more Higround email formats with LeadIQ.

When was Higround founded?

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Higround was founded in 2020.
Higround logo

Higround

Computers and Electronics ManufacturingCalifornia, United States2-10 Employees

Higround is a premium gaming hardware and lifestyle brand based in Los Angeles, California, operating in the computers and electronics manufacturing space. It was co-founded by Rustin Sotoodeh and Kha Lu, and the company maintains a small team. The brand entered the market with the first graphic keyboard in 2020 and has since worked with partners such as ComplexLand and Beats by Dre, with its product drops frequently selling out. Higround focuses on elevating gaming culture by redefining gaming hardware and appealing to gamers and collectors who value distinctive design. In December 2025, the company released a new range featuring Sonic and Dreamcast products through its official website.

Section iconCompany Overview

NAICS Code
334 - Computer and Electronic Product Manufacturing
Founded
2020
Employees
2-10

Section iconFunding & Financials

  • <$1M

    Higround's revenue is estimated to be in the range of <$1M

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