Insights

Engaged Fanbase Higround has a history of sold out drops and high profile collaborations, signaling a highly engaged gaming audience with potential for repeat purchases via limited editions, VIP programs, and premium bundles.

Strategic Partnerships Existing collaborations with esports venues and brands demonstrate a clear channel for wholesale distribution, co branded events, and sponsored experiences that extend reach beyond direct to consumer.

IP Licensing The launches and collaborations with popular IP inspired lines indicate licensing opportunities with major franchises to expand into new peripherals and regional product extensions while preserving Higround's design language.

Data & Marketing A robust tech stack supports direct to consumer marketing, analytics, and returns management, presenting opportunities to offer advanced marketing services, CRM optimization, and seamless fulfillment partnerships.

Global Growth With LA based operations and a growing product line including wireless peripherals, there is scope to accelerate international distribution, regional partner networks, and showroom style activations to boost global sales.

Higround Tech Stack

Higround uses 8 technology products and services including Ahoy, Cart Functionality, UPS, and more. Explore Higround's tech stack below.

  • Ahoy
    Analytics
  • Cart Functionality
    E-commerce
  • UPS
    Logistics
  • AfterShip Returns
    Logistics
  • Klaviyo
    Marketing Automation
  • Venmo
    Payment Processing
  • X-XSS-Protection
    Security
  • Google Analytics
    Web Analytics

Higround's Email Address Formats

Higround uses at least 1 format(s):
Higround Email FormatsExamplePercentage
FLast@higround.coJDoe@higround.co
71%
First@higround.coJohn@higround.co
21%
FMiddleLast@higround.coJMichaelDoe@higround.co
8%

Frequently Asked Questions

Where is Higround's headquarters located?

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Higround's main headquarters is located at Los Angeles, California United States. The company has employees across 1 continents, including North America.

What is Higround's official website and social media links?

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Higround's official website is higround.co and has social profiles on LinkedIn.

What is Higround's NAICS code?

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Higround's NAICS code is 334 - Computer and Electronic Product Manufacturing.

How many employees does Higround have currently?

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As of June 2026, Higround has approximately 8 employees across 1 continents, including North America. Key team members include Co-Founder, Cmo: K. L.Marketing & Communication Director: H. S. S.. Explore Higround's employee directory with LeadIQ.

What industry does Higround belong to?

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Higround operates in the Computers and Electronics Manufacturing industry.

What technology does Higround use?

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Higround's tech stack includes AhoyCart FunctionalityUPSAfterShip ReturnsKlaviyoVenmoX-XSS-ProtectionGoogle Analytics.

What is Higround's email format?

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Higround's email format typically follows the pattern of FLast@higround.co. Find more Higround email formats with LeadIQ.

When was Higround founded?

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Higround was founded in 2020.

Higround

Computers and Electronics ManufacturingCalifornia, United States2-10 Employees

Higround is a premium gaming hardware and lifestyle brand based in Los Angeles, California, operating in the computers and electronics manufacturing space. It was co-founded by Rustin Sotoodeh and Kha Lu, and the company maintains a small team. The brand entered the market with the first graphic keyboard in 2020 and has since worked with partners such as ComplexLand and Beats by Dre, with its product drops frequently selling out. Higround focuses on elevating gaming culture by redefining gaming hardware and appealing to gamers and collectors who value distinctive design. In December 2025, the company released a new range featuring Sonic and Dreamcast products through its official website.

Section iconCompany Overview

Headquarters
Los Angeles, California United States
NAICS Code
334 - Computer and Electronic Product Manufacturing
Founded
2020
Employees
2-10

Section iconFunding & Financials

  • $1M$10M

    Higround's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Higround's revenue is estimated to be in the range of $1M$10M

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