SMB Focus Target the 11-50 employee segment within mid-size organizations that need employee communications, change management, and engagement programs, positioning Hill, Barolet & Associates as a specialized partner for scalable internal messaging.

Budget-Conscious Leverage their reported annual revenue under a million to craft offerings and pricing tiers that deliver high-impact results at a lower total cost of ownership, appealing to small and growing enterprises seeking cost-effective communication campaigns.

Digital Delivery Highlight their technology stack (WordPress, Microsoft 365, Analytics, and media tooling) to offer integrated digital employee communications, including portals, newsletters, videos, and data-driven measurement, appealing to organizations prioritizing agile, online workflows.

Measurement Focus Emphasize their strengths in research, surveys, focus groups, and audits to position them as a partner for evidence-based engagement initiatives, cross-selling related analytics services to interested clients undergoing change programs.

Strategic Niche Promote the agency’s award-winning status and mission to translate complex topics into plain language with compelling design, offering opportunities to upsell strategic planning, content development, and multi-format deliverables to enterprise clients undergoing organizational change.