Growth oriented HiPay positions itself as a growth partner for merchants, emphasizing boosted sales, improved conversion, and long-term loyalty through data-driven payment insights. This suggests sales opportunities around merchants seeking higher online and multi-channel performance.

Fraud protection With a focus on protecting against fraud while increasing revenue, there is potential to upsell HiPay's risk and fraud management capabilities to merchants in high-risk or regulated sectors such as fintech, marketplaces, and fashion retail.

European focus The solution is described as adapting to the needs of any European merchant, indicating opportunities to target mid-market to enterprise users within Europe seeking compliant, localized payment experiences.

Multi-channel growth HiPay aims to propel growth across sales channels, suggesting cross-sell potential to merchants operating omnichannel or marketplace models who need unified payment experiences and centralized analytics.

Trusted brands With existing clients including Franprix, The Kooples, Promod, Oxybul, and Fauchon, there is social proof to leverage in outreach and to target similar vertically aligned merchants that prioritize seamless payment experiences and conversion optimization.