Strong Mobile Platform Hipcricket offers a comprehensive mobile engagement platform utilized by established brands, indicating its capability to deliver complex, large-scale mobile marketing campaigns that can be a valuable asset for clients looking to enhance their mobile outreach strategies.
Recent Corporate Acquisitions Having been acquired by Upland Software in 2017, Hipcricket is part of a larger portfolio focused on digital solutions, presenting cross-selling opportunities with other Upland product offerings and access to a broader corporate client base.
Diverse Campaign Expertise With over 400,000 campaigns across various channels including SMS, social media, and mobile apps, Hipcricket demonstrates extensive experience in multi-channel mobile marketing, appealing to brands seeking to expand their omnichannel engagement efforts.
Mid-Size Revenue Range Generating between $25 million and $50 million in revenue, Hipcricket is a sizable player in the mobile advertising sector, offering potential for strategic partnerships or upselling higher-tier services tailored to growing brands.
Technology Adoption Utilizing well-known tech stacks like jQuery, Bootstrap, and Google Analytics, Hipcricket maintains a modern digital infrastructure, ensuring compatibility with current marketing tools and facilitating integration with prospective client systems.