Market Expansion Potential Identiv, as a global leader in security solutions, can explore market expansion opportunities by targeting regions or industries with high demand for IoT applications and cutting-edge identification systems.
Competitive Differentiation Strategy Identiv's focus on innovating digital and physical security solutions allows sales teams to leverage the company's unique selling points to differentiate from competitors like Yubico, Proofpoint, and Zscaler.
Revenue Growth Pathways With revenue of $50M - 100M, Identiv can harness its financial health and funding of $20M to invest in product development, sales and marketing initiatives to drive further revenue growth.
Strategic Partnerships Identiv's tech stack, which includes Google Drive, Asana, and D3.js, presents an opportunity for forming strategic partnerships with technology companies, enhancing product offerings, and engaging with a broader customer base.
Employee Engagement for Sales Force The sizable workforce of 201-500 employees provides an opportunity for fostering employee engagement programs to boost the sales team's productivity, motivation, and overall performance in selling Identiv solutions.