HITS - Generali's Corp-Up Studio
InsuranceZurich, Switzerland11-50 Employees
HITS - Generali's Corp-Up Studio is an InsurTech unit within Generali, based in Adliswil in the Zurich region. Its core model focuses on end-to-end co-creation of scalable insurance solutions by connecting Generali’s business units with InsurTech scale-ups and strategic partners. The organization identifies high-value opportunities and pairs them with proven solutions to drive adoption and measurable impact in a global insurance context. It operates through a curated ecosystem that includes Generali’s units, InsurTech partners, and experienced corporate leaders to move ideas from opportunity to scale. Recent news indicates collaboration within the ecosystem, with InsurTech Switzerland AG developing a product called Tip Yourself through Houseofinsurtech.