Growth and scale HMA Public Relations is a mid-sized, award-winning agency with revenue in the 25-50 million range and a team of 11-50 employees. This suggests opportunities to upsell integrated marketing and crisis communications services to existing clients while leveraging their global network for multinational campaigns.

Expanded service lines The firm offers a broad suite of services from media relations to events, community relations, and employee communications. There is potential to cross-sell digital, content marketing, and multimedia production, leveraging their in-house capabilities and external networks.

Leadership recognition President Abbie S. Fink received an agency leader award, which enhances credibility and opens doors for speaking engagements, partnerships, and thought-leadership campaigns that can be monetized with high-value client engagements.

Strategic partnerships As a member of the Public Relations Global Network, HMA can offer multinational reach and cross-border campaigns. This presents sales opportunities to clients seeking global amplify and coordinated PR programs.

Technology and analytics Utilizing tools such as Hotjar, Segment, Piwik PRO, and analytics platforms indicates a data-informed approach. This can be marketed to data-driven brands and organizations seeking measurable PR outcomes, digital marketing integration, and performance reporting.