Channel Expansion Capitalize on distributor expansions with Shnier and Gesco to accelerate market penetration in Canada and other regions. Create a coordinated multi brand sales motion across Halstead, shopHMTX, Metroflor, Teknoflor and Aspecta Contract, and private label options to serve retailers, contractors, and designers.

Sustainability Advantage Leverage HMTX sustainability leadership to win green building and public sector projects. Highlight transparent ingredients, responsible manufacturing, and award winning innovation to differentiate from competitors and open RFP opportunities.

Design and Contract Target architects and designers through Teknoflor and Aspecta Contract, emphasizing contract grade performance and broad availability via global partners. Promote the i4F partnership as a differentiator for faster installation and simplified product selection.

Leadership GTM With the appointment of a new CEO, pursue a refreshed go to market strategy and stronger enterprise sales leadership. Align product messaging across brands and expand high value commitments with large specifier accounts.

Direct to Consumer Strengthen direct to consumer and home center channels through shopHMTX and Halstead, offering exclusive bundles and improved online content. Cross sell across the HMTX family to increase order value and deepen retailer partnerships.