Strategic focus Non-profit Health Information Exchange and Telehealth collaboration with a broad Midwest footprint presents a ready-made opportunity to upsell expanded data interoperability, secure messaging, and telehealth enablement across additional hospitals, clinics, and skilled nursing facilities.

Private network leverage Existing privately owned fiber optic network and data center infrastructure across six states offers a pathway to sell enhanced managed services, cloud, and cybersecurity solutions to healthcare entities, education, and government customers seeking private, compliant connectivity.

Government and education BroadNet connect serves business, education and government markets, suggesting cross‑sell potential for ITaaS, cloud adoption, and secure collaboration platforms within public sector accounts that require compliant, scalable IT solutions.

UnityPoint backbone Backed by UnityPoint Health with substantial scale and revenue, there is credibility to pursue larger pilots or expanded contracts among affiliated providers, while offering integration services, data analytics, and enterprise HIT/IT modernization.

Growth readiness Revenue is in the lower mid-range with a lean employee count, signaling potential for scalable solutions, repeatability in managed services, and value-added offerings such as monitoring, DevOps for health IT, and федераted data exchange enhancements to accelerate growth.