Loyalty Propositions Position opportunities around expanding the existing client loyalty programs such as VIP schemes, Colour Club, and Blow Dry Club into broader membership packages that could be monetized with partnerships, exclusive access, and bundled services to increase client spend per visit.

Subscription Upsell Leverage their successful subscription model examples (The Blow Dry Club) to propose tiered service subscriptions for ongoing haircare needs, including color maintenance, at-home care add-ons, and preferred appointment slots.

Digital Engagement Explore B2B partnerships using their tech stack and digital channels (Instagram, Klaviyo, HubSpot, Klaviyo) to deploy targeted marketing partnerships, co-branded promotions, and data-driven client reactivation programs to drive cross-sell opportunities.

Education & Empowerment Offer enterprise training collaborations or supplier-sponsored education programs aligned with their recent initiative to empower women in hairdressing; propose sponsorships or content partnerships that enhance their industry leadership while generating sponsor revenue.

Homecare Expansion Propose premium at-home care add-ons and homecare product partnerships that extend the HOB brand beyond salons, creating a revenue stream from retailful product bundles and remote styling consults.