Local diversified footprint Hobart Lumber operates a full service lumber yard with adjacent hardware store and cabinet center, representing cross-sell opportunities across hardware, cabinets, and specialty building materials to a regional customer base in Hobart and South Haven.

Mid-market growth With 11-50 employees and revenue in the 10-25 million range, Hobart Lumber sits in a mid-market segment where targeted marketing and scalable procurement partnerships could yield higher margin opportunities through expanded product lines and supplier programs.

Multi-channel presence Existing online presence via Wix eCommerce and related tech stack suggests readiness for digital procurement initiatives, online reordering programs, and B2B e-commerce enhancements to attract contractors and small builders.

Community loyalists Serving since 1915 and connected to True Value co-op through hardware operations, the company has entrenched customer trust and local market loyalty, which can be leveraged for loyalty programs, bundled promotions, and contractor incentives.

Cross-sell potential Cabinet Express and cabinet design services present cross-sell opportunities with lumber, hardware, and design consultations, enabling bundled offerings aimed at remodeling contractors and DIY homeowners seeking complete project solutions.