Expansion into Digital Media Hobbycraft is investing in digital content by launching Hobbycraft TV, a dedicated video channel offering daily tutorials and demonstrations which can be leveraged for targeted advertising, sponsored content, or partnerships with craft suppliers seeking visibility among a dedicated craft audience.

Store Closure and Repositioning Recent store closures across the UK indicate a shift towards online engagement and experience-focused retail, creating opportunities for digital marketing solutions or in-store tech enhancements to boost customer retention in remaining locations.

Growing Digital Audience With over 750,000 social media followers, Hobbycraft has a sizable online community receptive to new product launches and digital promotions, providing a platform for social media advertising, influencer collaborations, and interactive campaigns aimed at increasing sales.

Product Diversification Covering over 250 different craft activities under one roof, Hobbycraft appeals to a broad customer base which offers opportunities for targeted cross-selling campaigns, personalized recommendations, and bundle offers through digital and in-store channels.

Financial and Market Potential With revenue estimates between $100M and $250M and a presence across the UK and the US, Hobbycraft is positioned for growth through enhanced e-commerce capabilities, partnerships with craft brands, and innovative marketing to capitalize on the rising interest in arts and crafts.