National Retail Presence Hobbycraft is the first national retailer in the UK catering to over 250 art and craft activities, providing a unique one-stop destination for customers seeking diverse hobby supplies.

Expansion Strategy Hobbycraft's significant investment in opening seven new stores in England in 2025 presents an opportunity for B2B sales through partnerships, sponsorships, and stocking agreements with the emerging locations.

Increasing Digital Reach With a growing digital presence and a social media audience of over 750,000, Hobbycraft offers potential sales opportunities for online advertising, influencer collaborations, and e-commerce partnerships.

Collaboration with Partners Hobbycraft's partnership with Curious Universe for the Crystalverse launch event indicates a willingness to collaborate, making it a promising prospect for joint marketing campaigns, co-branded products, and cross-promotions to drive sales.

Market Positioning Being the leading art and craft retailer in a competitive market, Hobbycraft's strong market presence and brand recognition create opportunities for strategic alliances, co-marketing initiatives, and exclusive product offerings to leverage its market position for increased sales.