Expansive Market Coverage Hobbycraft's national presence with over 100 stores across the UK presents ample opportunities for expanding market reach and tapping into various regions for sales growth.

Diverse Product Portfolio With more than 250 different activities catered to under one roof, Hobbycraft's extensive product range offers diverse sales opportunities across multiple craft and art categories to cater to a wide customer base.

Digital Channels Expansion By actively growing digital channels and maintaining a substantial social media audience, Hobbycraft can leverage online platforms for expanding sales, engaging with customers, and driving e-commerce revenue.

Use of Technology Solutions Utilizing a tech stack including tools like Global-e, Mobify, and Trustpilot enables Hobbycraft to enhance customer experiences, optimize online shopping functionalities, and build trust among potential buyers, fostering sales growth.

Competitive Positioning Strategy In comparison to similar companies in the market, Hobbycraft's strategic positioning as the leading national art and craft retailer provides a competitive edge that can be leveraged to capture a larger share of the market and drive sales.