Local business access Target corporate travel programs for Fort Smith and regional clients (Tiger Truck, Eastern Oklahoma Medical Center, Carl Albert State College) with negotiated corporate rates and meeting packages to capture short- and mid-term business stays.

Meeting potential Leverage the conference space capable of hosting large groups to sell meeting, training, and event packages to local businesses, educational institutions, and healthcare providers seeking on-site amenities.

Growth opportunities Position as a gateway for regional tourism by promoting the hotel as a base for Cavanal Hill and Ouachita National Forest explorations, cross-selling with local attractions and seasonal packages.

Digital engagement Enhance online booking and guest experience through targeted digital campaigns using the existing tech stack (AEM, AppDynamics, analytics, and personalization tools) to optimize conversions and upsell services.

Growth readiness Capitalize on near-market visibility and small-town appeal by offering scalable loyalty programs and seasonal promotions to convert transient guests into repeat customers, supported by cost-conscious revenue targets given current sub-$1M revenue trajectory.