Market Positioning Target mid-market hospitality buyers in small town and regional travel corridors by highlighting Holiday Inn Express & Suites Poteau as a convenient, business-friendly option near Fort Smith and local employers, offering scalable meeting space and reliable guest amenities.

Facilities Advantage Leverage the conference-capable business center and large meeting room to upsell corporate events, trainings, and local partner events, positioning the property as a cost-effective alternative for groups visiting Eastern Oklahoma and the Choctaw region.

Digital Partnerships Capitalize on existing tech stack and digital marketing footprint to pursue channel partnerships and co-marketing with regional employers, universities (Carl Albert State College) and medical facilities to drive corporate travel and long-weekend stays.

Tourism & Leisure Promote leisure packages around Cavanal Hill views, Ouachita National Forest access, and Historic Downtown Poteau to attract weekend travelers, casino visitors, and nature enthusiasts, expanding non-business occupancy.

Growth Readiness Position for scalable growth by benchmarking against similar franchises and exploring targeted corporate and group bids, while emphasizing cost-efficient operations and guest amenities that align with mid-scale hotel brands.