Mid-market potential Small to mid-sized property with 11-50 employees and revenue in the $1M-$10M range represents a target segment for hospitality technology and service upgrades, including property management systems, guest experience platforms, and revenue management tools.

Tech stack fit Current use of Microsoft 365 and IONOS indicates a cloud and productivity-forward operation. Upsell opportunities exist for integrated hospitality solutions that leverage cloud-based platforms, security enhancements, and backup/recovery services tailored to hotels.

Growth enablers Desire to compete with larger brands can be supported by scalable solutions such as loyalty program integration, modern POS, channel management, and analytics to optimize occupancy and average daily rate.

Local market Based in Carbondale area with a regional footprint, there is potential for partnerships with regional suppliers, event marketing, and conference services to drive bookings and cross-sell meeting/banquet tech and catering solutions.

Value-focused offerings As a hotel with a single property scope, emphasize cost-effective, high-impact upgrades (e.g., guest Wi‑Fi, mobile check-in, energy management) that deliver a solid ROI and quick deployment to justify a low-risk sales push.