Small client, high potential Acknowledge that the business is a one-to-two person operation with code-heavy tech and AV/home networking focus, suggesting high-value, low-volume enterprise services like managed network support, security audits, and premium AV integration for small offices.

Home and SMB focus Target home users and small businesses needing reliable Wi-Fi, Ethernet, and AV troubleshooting; propose scalable support packages and remote monitoring to expand beyond on-site service while maintaining personal, high-touch customer service.

Low revenue, high margin With annual revenue under a million, pursue high-margin, recurring revenue streams such as ongoing maintenance contracts, service level agreements, and subscription-based network optimization, leveraging quick win projects and add-on services.

Tech stack leverage Position services around the existing tech footprint (MySQL, PHP, jQuery, Lua) to offer cost-effective, integrated web and network management tools, dashboards, and automated troubleshooting for clients with custom or legacy setups.

Competitive positioning Differentiate from large IT providers by emphasizing agility, personalized service, and quick turnaround for small environments, while offering scalable solutions that can grow with client needs as they expand their home or small business networks.