Employer awards Leverage the recent Employer of the Year recognition to approach HR and procurement teams with testimonials and case studies highlighting reliability, employee wellbeing, and convenient at-home testing solutions.

Home health focus Target risk and wellness programs in small to mid-sized businesses by offering integrated at-home health kits, including pregnancy, fertility, allergy, and chronic disease monitoring to reduce onsite clinic costs.

MHRA/GPhC credibility Highlight MHRA approved and GPhC registered pharmacy status to build trust with employers, clinics, and consumers looking for compliant, safe at-home testing and medical supplies.

Diverse product line Cross-sell across the broad product range from drug testing to fertility and DNA tests, plus lab tests, enabling bundle offers for corporate wellness programs and employee benefits packages.

Growth opportunities With a small but growing revenue base, pursue channel partnerships with workplaces, health insurers, online marketplaces, and occupational health providers to accelerate sales, distribution, and brand visibility.