Franchise Synergy Opportunity to leverage Home Instead’s franchising network and recent visibility in awards to cross-sell services and corporate partnerships across multiple markets, including potential collaborations with franchisees recognized in Encouraging Women into Franchising awards.

Alzheimer Dementia Focus Highlight the company’s industry-leading Alzheimer’s and dementia care training to position as a premium provider for facilities or families seeking specialized care, enabling upsell of memory care programs to assisted living communities and referral networks.

Community Giving Leverage their charitable activities and donations to Methodist Village and local partnerships as a trust-building angle for value-based contracts with health systems and hospice programs seeking socially responsible partners.

Local Presence Target Fresno and Madera Counties with localized care services and caregiver training capabilities, while exploring partnerships with CMHCs, hospitals, and senior living communities looking for trusted home care providers in these demographics.

Technology Enablement Position as a tech-enabled home care provider using their existing stack (ADP HRMS, Salesforce Marketing Cloud, Sanity, SQL Server) to offer scalable workforce solutions, patient care coordination, and data-driven care plans to attract enterprise clients and referral sources.