Institutional landlord scale Home Made positions itself as the UK's largest institutional landlord leasing solution with a large user base of over 900,000 landlords and renters, indicating a broad cross-sell opportunity to expand partnerships with property managers, letting agencies, and landlords looking for tech-enabled leasing platforms.

PropTech growth signals The company combines tech and data to modernize renting, supported by a notable product launch (Sentinel for illegal subletting) and international expansion (Athens, Greece) suggesting avenues to upsell analytics, compliance tooling, and cross-border leasing solutions to multinational property portfolios.

Revenue and funding profile With current revenue in the tens of millions and modest external funding, there is potential to explore strategic partnerships or co-marketing with real estate platforms, as well as enterprise licensing or additional product modules that accelerate revenue growth without large upfront investment.

Talent and leadership shifts Recent hires in business development and PR signal a push to expand market presence and top-line growth, presenting opportunities to engage with decision-makers around new market entry, channel partnerships, and joint selling motions with aligned proptech vendors.

Global expansion opportunities International expansion to Southern Europe indicates readiness to partner with regional landlords, developers, and housing operators; sales plays could focus on cross-border onboarding, localized support agreements, and data-driven compliance solutions tailored to different regulatory environments.