Institutional Landlord Target top-tier property managers and institutional landlords leveraging Home Made’s position as the UK's largest leasing solution for landlords and renters. Approach to upsell data analytics, risk management, and compliance tooling to optimize portfolio performance.

Prop-Tech Growth Leverage the company’s rapid growth and international expansion history, including offices in Athens and Sentinel technology, to position solutions for scale across markets and to cross-sell platform-wide offerings such as tenant screening, subletting detection, and efficiency improvements to new geographies.

Sentinel Advantage Promote Sentinel’s illegal subletting detection as a differentiator to property management firms, corporate landlords, and regulatory-compliant operators seeking safer rental ecosystems and lower compliance risk.

High Adoption Capitalize on significant user trust and scale with over 900,000 private landlords and renters, offering data-driven retention programs, API integrations, and co-branded marketing to accelerate adoption among large portfolio clients.

Sustainability & Fairness Position the platform’s mission to fix renting for good as a selling point to align with ESG-focused investors and operators seeking fairer, safer, and more transparent rental experiences, potentially unlocking partnerships and preferred vendor status.