Insights

Established Market Presence Homechoice has a strong foothold in the South African homeware retail market with 40 years of experience, providing a stable platform for expanding product offerings or premium ranges to loyal customers.

Mid-Sized Revenue With annual revenues between 100 and 250 million dollars and a sizable workforce of up to 5,000 employees, the company presents significant opportunities for upselling and expanding partnerships across various operational channels.

Competitive Landscape Operating alongside notable competitors like Builders, Woolworths, and Makro indicates a dynamic market with potential for differentiation and targeted marketing strategies to increase market share.

Digital Engagement Utilizing key web technologies including WordPress and Google Analytics suggests an active online presence, opening doors for digital marketing collaborations, website upgrades, or e-commerce enhancements.

Growth Potential As a leading local retailer with a reputation for quality and affordability, there is considerable potential for introducing innovative product lines or sustainable sourcing initiatives to attract eco-conscious consumers.

Similar companies to homechoice

homechoice Tech Stack

homechoice uses 8 technology products and services including Sucuri, WordPress, Font Awesome, and more. Explore homechoice's tech stack below.

Sucuri
Content Delivery Network
WordPress
Content Management System
Font Awesome
Font Scripts
Backbone.js
Javascript Frameworks
jQuery Migrate
Javascript Libraries
Yoast SEO
Search Engines
Google Analytics
Web Analytics
Nginx
Web Servers

Media & News

homechoice's Email Address Formats

homechoice uses at least 2 format(s):

homechoice Email Formats	Example	Percentage
FLast@homechoice.co.za	JDoe@homechoice.co.za	89%
Last@homechoice.co.za	Doe@homechoice.co.za	5%
FMiddleLast@homechoice.co.za	JMichaelDoe@homechoice.co.za	3%
FirstLast@homechoice.co.za	JohnDoe@homechoice.co.za	1%
FirstLas@homechoice.co.za	JohnDoe@homechoice.co.za	1%
FirstL@homechoice.co.za	JohnD@homechoice.co.za	1%

Frequently Asked Questions

Where is homechoice's headquarters located?

homechoice's main headquarters is located at 78 Main Rd, Wynberg, Western Cape 7800, ZA. The company has employees across 3 continents, including AfricaNorth AmericaEurope.

What is homechoice's stock symbol?

homechoice is a publicly traded company; the company's stock symbol is HIL.JO.

What is homechoice's official website and social media links?

homechoice's official website is homechoicecareers.co.za and has social profiles on LinkedIn Crunchbase.

What is homechoice's NAICS code?

homechoice's NAICS code is 44-45 - Retail Trade.

How many employees does homechoice have currently?

As of October 2025, homechoice has approximately 1.5K employees across 3 continents, including AfricaNorth AmericaEurope. Key team members include Chief Executive Officer: C. D. W.Chief Information Officer: A. G.Head Of Digital: M. C.. Explore homechoice's employee directory with LeadIQ.

What industry does homechoice belong to?

homechoice operates in the Retail industry.

What technology does homechoice use?

homechoice's tech stack includes SucuriWordPressFont AwesomeBackbone.jsjQuery MigrateYoast SEOGoogle AnalyticsNginx.

What is homechoice's email format?

homechoice's email format typically follows the pattern of FLast@homechoice.co.za. Find more homechoice email formats with LeadIQ.

homechoice

RetailSouth Africa1001-5000 Employees

homechoice is a leading South African homeware retailer. For 40 years we’ve helped our customers create beautiful homes they love with an innovative range of quality products they can afford.