Insights

Customer Lover Superbalist demonstrates a strong focus on customer experience with high app and play store ratings and a robust monthly active user base, indicating potential for cross-sell partnerships and premium brand collaborations to monetize engaged shoppers.

Acquisition Shift Recent ownership changes with Blank Canvas Capital leading a South African investor consortium suggest a strategic pivot window for new partnerships, co-branded campaigns, or exclusive local launches that leverage renewed investment momentum.

Influencer Commerce The launch of Influencer Shops signals openness to affiliate and creator-driven formats; this presents opportunities to introduce influencer‑led product partnerships, commission programs, and performance-based marketing arrangements.

Competitive Positioning Industry context highlights competition from global low-cost players; this creates a sales case to offer exclusive brands, localized assortments, and value-focused promotions to defend market share and attract price-sensitive shoppers.

Tech & Data A tech stack featuring Google Cloud Platform, real-time elements, and data-oriented tools suggests opportunities to propose advanced analytics partnerships, marketing tech integration, and improved omnichannel experiences for retailers targeting South Africa.

Superbalist Tech Stack

Superbalist uses 8 technology products and services including AppNexus, TikTok Pixel, Apache Flink, and more. Explore Superbalist's tech stack below.

  • AppNexus
    Advertising
  • TikTok Pixel
    Analytics
  • Apache Flink
    Big Data Processing
  • InVision
    Communication And Collaboration
  • Google Cloud Platform
    Infrastructure As A Service
  • Socket.io
    Javascript Frameworks
  • C++
    Programming Languages
  • R Project
    Programming Languages

Media & News

Superbalist's Email Address Formats

Superbalist uses at least 1 format(s):
Superbalist Email FormatsExamplePercentage
First.Last@superbalist.comJohn.Doe@superbalist.com
82%
First@superbalist.comJohn@superbalist.com
16%
First.MiddleLast@superbalist.comJohn.MichaelDoe@superbalist.com
1%
Fir.Last@superbalist.comJoh.Doe@superbalist.com
1%

Frequently Asked Questions

What is Superbalist's official website and social media links?

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Superbalist's official website is superbalist.com and has social profiles on LinkedIn.

What is Superbalist's NAICS code?

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Superbalist's NAICS code is 44-45 - Retail Trade.

How many employees does Superbalist have currently?

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As of July 2026, Superbalist has approximately 293 employees across 4 continents, including AfricaNorth AmericaEurope. Key team members include Chief Executive Officer: D. C.Chief Operations Officer: C. J.Chief Technology Officer: A. M.. Explore Superbalist's employee directory with LeadIQ.

What industry does Superbalist belong to?

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Superbalist operates in the Retail industry.

What technology does Superbalist use?

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Superbalist's tech stack includes AppNexusTikTok PixelApache FlinkInVisionGoogle Cloud PlatformSocket.ioC++R Project.

What is Superbalist's email format?

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Superbalist's email format typically follows the pattern of First.Last@superbalist.com. Find more Superbalist email formats with LeadIQ.

When was Superbalist founded?

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Superbalist was founded in 2010.
Superbalist logo

Superbalist

RetailWestern Cape, South Africa201-500 Employees

Superbalist is a South Africa-based online fashion and lifestyle retailer operating within the retail industry. The company is headquartered in Cape Town, Western Cape, at Roggebaai Place Jetty Street, 13th Floor, and employs between 201 and 500 people. Its platform serves about 4.5 million monthly active users and has high app store ratings, reflecting a customer-centric approach. Historically, Superbalist was acquired by Takealot in 2014, and in September 2024 it was acquired by a South African consortium led by Blank Canvas Capital. The business focuses on providing access to fashion brands with value and maintains a presence in the South African online fashion market.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
2010
Employees
201-500

Section iconFunding & Financials

  • $50M$100M

    Superbalist's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Superbalist's revenue is estimated to be in the range of $50M$100M

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