Strong Market Presence Homecrest Outdoor Living has established a longstanding reputation since 1953 with a focus on quality and affordable luxury in outdoor furniture, serving both consumer and contract markets. This broad portfolio presents multiple opportunities to approach hospitality, resorts, and commercial outdoor spaces for partnerships and contract sales.

Manufacturing Locally All products are made in Wadena, Minnesota, emphasizing domestic manufacturing—a compelling selling point for customers prioritizing American-made goods. This local production capability can be leveraged when targeting markets with a preference for locally sourced furnishings.

Expanding Sales Team Recent hires across residential and commercial sales positions indicate a strategic focus on expanding market reach. Engaging with these new team members can open doors to new clients and markets, especially in key regions like Florida and commercial sectors.

Diverse Product Customization Homecrest offers customizable outdoor furniture, including various frame finishes and fabric options, which aligns well with clients seeking tailored solutions or high-end residential and hospitality projects. Highlighting these options can help distinguish offerings in targeted sales pitches.

Growing Revenue Potential With revenues estimated between $25 million and $50 million and a diverse competitor landscape, there is significant opportunity for sales development by positioning Homecrest’s premium outdoor furniture to upscale hospitality, commercial, and retail sectors seeking quality and style.