Contract Growth Target expansion in contract and hospitality markets through the newly appointed director of commercial sales to leverage Homecrest’s durable, American-made outdoor furniture for hotels, resorts, and restaurants.

Residential Network Leverage the growing residential sales team and regional reps to identify high-potential luxury outdoor living projects, coastal and urban outdoor spaces, and design-led collaborations.

Made in USA Position Homecrest’s domestic manufacturing strength as a differentiator for public and corporate procurement programs prioritizing American-sourced furnishings and fast lead times.

Product Customization Promote customizable frames and fabrics to architectural firms, design studios, and GSA/contract bidders seeking versatile, on-brand outdoor ensembles for multi-family, hospitality, and commercial installations.

Digital & Events Capitalize on the current tech stack and online presence by offering digital samples, showroom partnerships, and virtual product showcases to both residential buyers and contract specifiers.