Honest to Goodness
Food and Beverage ServicesNew South Wales, Australia51-200 Employees
Honest to Goodness is an Australian family‑owned company specializing in sustainably farmed, high‑quality wholefoods, with a focus on making healthy living accessible through quality and taste. It began as a Sydney market stall founded by Matt and Karen Ward, rooted in serving the local community and prioritizing sourcing from nearby origins whenever possible, with many products carrying distinctive stories. Today the business distributes to grocery and bulk food stores as well as specialty retailers across Australia, offering products in retail packs and bulk ingredients available online at goodness.com.au. Based in Alexandria, New South Wales, the company emphasizes local sourcing and transparent supply practices as part of its ongoing approach. It has received recognition in the organic sector, including awards in 2025 for Organic Retailer of the Year and Organic Brand of the Year, along with earlier honors earned between 2015 and 2019.