Insights

Organic Partnering Opportunity to expand B2B collaborations with organic ingredient suppliers and retailers, leveraging Honest to Goodness’s certified organic positioning to attract organic grocers, co-packers, and bulk buyers seeking trusted organic brands.

Regional Sourcing Leverage their local-first and near-origin sourcing strategy to pitch regional distributors and retailers with a focus on traceability, sustainability storytelling, and local product assortments that resonate with Australian consumers.

Sustainable Growth Target partnerships with sustainability‑minded retailers and food service channels (schools, hospitals, cafés) that prioritize ethical supply chains, zero‑waste programs, and transparent sourcing to align with Honest to Goodness’s mission.

Private Label Potential Explore private label or co‑brand opportunities in bulk ingredients and ready-to-eat lines for stores and online marketplaces, tapping into their experience with retail packs, bulk ingredients, and innovative products like porridge blends.

Awards as Lead Utilize their award-winning organic credentials and recent industry recognitions to open conversations with premium organic retailers and distributors seeking proven brands with credibility and strong consumer appeal.

Honest to Goodness Tech Stack

Honest to Goodness uses 8 technology products and services including VigLink, Hotjar, Disqus, and more. Explore Honest to Goodness's tech stack below.

  • VigLink
    Advertising Networks
  • Hotjar
    Analytics
  • Disqus
    Comment Systems
  • Magento
    E-commerce
  • Backbone.js
    Javascript Frameworks
  • OWL Carousel
    Javascript Libraries
  • Stamped
    Online Review Management
  • Nginx
    Web Servers

Honest to Goodness's Email Address Formats

Honest to Goodness uses at least 1 format(s):
Honest to Goodness Email FormatsExamplePercentage
First.Last@goodness.com.auJohn.Doe@goodness.com.au
76%
First@goodness.com.auJohn@goodness.com.au
24%

Frequently Asked Questions

What is Honest to Goodness's phone number?

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You can contact Honest to Goodness's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Honest to Goodness's official website and social media links?

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Honest to Goodness's official website is goodness.com.au and has social profiles on LinkedIn.

What is Honest to Goodness's NAICS code?

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Honest to Goodness's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Honest to Goodness have currently?

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As of July 2026, Honest to Goodness has approximately 58 employees across 4 continents, including OceaniaNorth AmericaEurope. Key team members include Chief Executive Officer: T. P.Coo: I. W.Head Of Marketing: E. S.. Explore Honest to Goodness's employee directory with LeadIQ.

What industry does Honest to Goodness belong to?

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Honest to Goodness operates in the Food and Beverage Services industry.

What technology does Honest to Goodness use?

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Honest to Goodness's tech stack includes VigLinkHotjarDisqusMagentoBackbone.jsOWL CarouselStampedNginx.

What is Honest to Goodness's email format?

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Honest to Goodness's email format typically follows the pattern of First.Last@goodness.com.au. Find more Honest to Goodness email formats with LeadIQ.

When was Honest to Goodness founded?

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Honest to Goodness was founded in 2002.
Honest to Goodness logo

Honest to Goodness

Food and Beverage ServicesNew South Wales, Australia51-200 Employees

Honest to Goodness is an Australian family‑owned company specializing in sustainably farmed, high‑quality wholefoods, with a focus on making healthy living accessible through quality and taste. It began as a Sydney market stall founded by Matt and Karen Ward, rooted in serving the local community and prioritizing sourcing from nearby origins whenever possible, with many products carrying distinctive stories.

Today the business distributes to grocery and bulk food stores as well as specialty retailers across Australia, offering products in retail packs and bulk ingredients available online at goodness.com.au. Based in Alexandria, New South Wales, the company emphasizes local sourcing and transparent supply practices as part of its ongoing approach. It has received recognition in the organic sector, including awards in 2025 for Organic Retailer of the Year and Organic Brand of the Year, along with earlier honors earned between 2015 and 2019.

Section iconCompany Overview

Phone number
NAICS Code
722 - Food Services and Drinking Places
Founded
2002
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Honest to Goodness's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Honest to Goodness's revenue is estimated to be in the range of $1M$10M

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