Insights

Strong Organic Brand Honest to Goodness has been recognized multiple times as Australia's Favourite Organic Brand and has received awards for Organic Retailer of the Year and Organic Brand of the Year, indicating a strong reputation and growing consumer trust among health-conscious and environmentally aware customers.

Expanding Customer Reach With its products available across grocery, bulk food stores, and specialty retailers throughout Australia, there is a clear opportunity to deepen relationships with retail partners and expand distribution channels, including online platforms to reach a broader customer base.

Recent Product Launch The introduction of new product lines such as the Porridge Blend demonstrates a focus on innovation and health-oriented offerings, presenting a chance to upsell related health foods or create bundled product packages targeting wellness-focused consumers.

Growing Market Presence Recent awards and industry recognitions at prestigious events suggest increased visibility and credibility, which can be leveraged to pursue partnerships with organic and health-focused stores, as well as potential collaborations in organic food expos and industry events.

Sustainable Sourcing Honest to Goodness’s commitment to local and sustainable sourcing aligns with consumer preferences for ethically produced foods, creating sales opportunities with eco-conscious retailers and customers seeking transparent supply chains and authentic brand storytelling.

Honest to Goodness Tech Stack

Honest to Goodness uses 8 technology products and services including VigLink, Hotjar, Amazon Web Services, and more. Explore Honest to Goodness's tech stack below.

  • VigLink
    Advertising Networks
  • Hotjar
    Analytics
  • Amazon Web Services
    Cloud Hosting
  • Shogun Frontend
    E-commerce Platforms
  • Element UI
    Javascript Frameworks
  • FancyBox
    Javascript Libraries
  • Shogun
    Page Builders
  • OpenResty
    Web Servers

Honest to Goodness's Email Address Formats

Honest to Goodness uses at least 1 format(s):
Honest to Goodness Email FormatsExamplePercentage
First.Last@goodness.com.auJohn.Doe@goodness.com.au
76%
First@goodness.com.auJohn@goodness.com.au
24%

Frequently Asked Questions

Where is Honest to Goodness's headquarters located?

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Honest to Goodness's main headquarters is located at 100 Mcevoy Street Alexandria, New South Wales 2015 Australia. The company has employees across 4 continents, including OceaniaNorth AmericaEurope.

What is Honest to Goodness's phone number?

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You can contact Honest to Goodness's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Honest to Goodness's official website and social media links?

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Honest to Goodness's official website is goodness.com.au and has social profiles on LinkedIn.

What is Honest to Goodness's NAICS code?

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Honest to Goodness's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Honest to Goodness have currently?

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As of May 2026, Honest to Goodness has approximately 55 employees across 4 continents, including OceaniaNorth AmericaEurope. Key team members include Chief Executive Officer: T. P.Coo: I. W.Head Of Marketing: E. S.. Explore Honest to Goodness's employee directory with LeadIQ.

What industry does Honest to Goodness belong to?

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Honest to Goodness operates in the Food and Beverage Services industry.

What technology does Honest to Goodness use?

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Honest to Goodness's tech stack includes VigLinkHotjarAmazon Web ServicesShogun FrontendElement UIFancyBoxShogunOpenResty.

What is Honest to Goodness's email format?

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Honest to Goodness's email format typically follows the pattern of First.Last@goodness.com.au. Find more Honest to Goodness email formats with LeadIQ.

When was Honest to Goodness founded?

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Honest to Goodness was founded in 2002.

Honest to Goodness

Food and Beverage ServicesNew South Wales, Australia51-200 Employees

Our founders Matt and Karen Ward started Honest to Goodness with a market stall in Sydney, providing the highest quality and sustainably farmed wholefoods to their local community with a vision to grow the appetite for healthy and nutritious choices driven by quality, taste and sustainability.

Today we're a little bigger than our humble beginnings yet still driven by that same passion to make healthy and sustainable living possible, our focus is on making healthy simple and accessible to more people and helping our customers on the path to a sustainable lifestyle. 

As an Australian, family-owned business we look locally first, or source closest to the native origin, where food naturally grows best. Drawn to growers and producers who do things a little differently, many of our products have their own story, a special something that sets it apart. 

We’re committed to keeping it honest, doing the right thing by our people, our suppliers, our customers and the planet. We value quality, honesty and transparency and the spirit that drives you to do things a little differently. We strive to continually innovate to create wholesome, ethical, sustainable food and lifestyle choices that benefit people and the planet… Because we’re here for good!

You’ll find Honest to Goodness products in grocery and bulk food stores as well as specialty retailers across Australia. Discover our range - from retail packs to bulk ingredients  online at https://www.goodness.com.au

We’re proud to have been awarded Australia's Favourite Organic Brand, Organic Wholesaler of the Year and Organic Online Store at the Organic Consumer Choice Awards from 2015 to 2019.

Section iconCompany Overview

Headquarters
100 Mcevoy Street Alexandria, New South Wales 2015 Australia
Phone number
NAICS Code
722 - Food Services and Drinking Places
Founded
2002
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Honest to Goodness's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Honest to Goodness's revenue is estimated to be in the range of $1M$10M

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