Insights

AI powered CS Target mid-market software teams looking to scale customer success without headcount by highlighting Hook's AI agents that spot risk, recommend next steps, and execute across onboarding to renewal.

Risk detection Position Hook's Echo with 90%+ risk detection accuracy as a proactive retention solution that can reduce churn and protect ARR, appealing to growth-focused SaaS firms with high renewal risk.

Onboarding personalization Emphasize Activator’s dynamic, real-time onboarding paths to accelerate time-to-value for customers, making it attractive to onboarding-heavy industries and sectors with long ramp times.

Full CS automation Highlight the ability to scale CS without sacrificing personalization by marketing Hook’s agents that surface insights and also execute interventions, ideal for expanding customer success in growing teams.

Tech & security fit Leverage Hook’s modern stack (Cloudflare, Django/Flask, SQL) to target tech-forward buyers prioritizing performance, security, and scalable cloud-native deployments in their customer success tooling.

Hook Tech Stack

Hook uses 8 technology products and services including Cloudflare Web Optimizations, Sanity, LottieFiles, and more. Explore Hook's tech stack below.

  • Cloudflare Web Optimizations
    Analytics
  • Sanity
    Content Management System
  • LottieFiles
    Design
  • Node.js
    Programming Languages
  • reCAPTCHA
    Security
  • Radix UI
    UI Frameworks
  • FastAPI
    Web Frameworks
  • Flask
    Web Frameworks

Media & News

Hook's Email Address Formats

Hook uses at least 1 format(s):
Hook Email FormatsExamplePercentage
First@hook.coJohn@hook.co
84%
First.Last@hook.coJohn.Doe@hook.co
16%

Frequently Asked Questions

What is Hook's stock symbol?

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Hook is a publicly traded company; the company's stock symbol is HOFT.

What is Hook's official website and social media links?

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Hook's official website is hook.co and has social profiles on LinkedInCrunchbase.

How much revenue does Hook generate?

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As of July 2026, Hook's annual revenue is estimated to be $1M - $10M.

What is Hook's NAICS code?

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Hook's NAICS code is 5112 - Software Publishers.

How many employees does Hook have currently?

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As of July 2026, Hook has approximately 81 employees across 4 continents, including EuropeNorth AmericaAfrica. Key team members include Vp Of Operations: A. W.Head Of Sales: J. K.Founder & Ceo: F. R.. Explore Hook's employee directory with LeadIQ.

What industry does Hook belong to?

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Hook operates in the Software Development industry.

What technology does Hook use?

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Hook's tech stack includes Cloudflare Web OptimizationsSanityLottieFilesNode.jsreCAPTCHARadix UIFastAPIFlask.

What is Hook's email format?

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Hook's email format typically follows the pattern of First@hook.co. Find more Hook email formats with LeadIQ.

How much funding has Hook raised to date?

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As of July 2026, Hook has raised $2.8M in funding. The last funding round occurred on Jun 01, 2021 for $2.8M.

When was Hook founded?

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Hook was founded in 2020.
Hook logo

Hook

Software DevelopmentEngland, United Kingdom51-200 Employees

Hook is a London-based software development company delivering AI-powered customer success solutions aimed at increasing revenue without adding headcount. The company emphasizes helping customer success teams by identifying at-risk accounts, suggesting next steps, and handling routine tasks across onboarding and renewal.

Its platform blends an onboarding path that adapts as customers interact with the product with AI agents that monitor usage and conversational signals to flag risk, delivering high-accuracy detection (90%+).

Targeting customer success teams in organizations seeking scalable, personalized engagement, Hook positions itself as a provider of AI-driven CS automation within the software development industry, based in London and operating as a mid-sized company.

Section iconCompany Overview

Website
hook.co
Stock Symbol
HOFT
NAICS Code
5112 - Software Publishers
Founded
2020
Employees
51-200

Section iconFunding & Financials

  • $2.8M

    Hook has raised a total of $2.8M of funding over 1 rounds. Their latest funding round was raised on Jun 01, 2021 in the amount of $2.8Mas a pre_seed.

  • $1M - $10M

    Hook's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $2.8M

    Hook has raised a total of $2.8M of funding over 1 rounds. Their latest funding round was raised on Jun 01, 2021 in the amount of $2.8Mas a pre_seed.

  • $1M - $10M

    Hook's revenue is estimated to be in the range of $1M - $10M

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