Acquired by Avalara Hopscotch was acquired by Avalara in August 2024, indicating integration opportunities with Avalara’s tax compliance and automation ecosystem for small businesses and their existing customers.

SMB Payment Focus Target small businesses, gig workers, and freelancers that rely on invoicing, bill pay, and cash flow management; emphasize streamlined payments to improve cash flow and reduce hidden fees.

Mid-Small Revenue Current revenue range is $1M–$10M with 11–50 employees, suggesting a mid-market to growing small business segment that may need scalable payment tooling and integration capabilities.

Tech Stack Fit Hopscotch uses modern tech such as Kubernetes, Vercel, Amplitude, Snowplow, and Optimizely; opportunities exist for integrations with analytics, deployment, and experiment platforms to enhance product adoption.

Expansion Readiness Being part of Avalara’s portfolio signals potential for cross-sell of tax, compliance, and payments solutions; position as a gateway for bundled financial operations tools for small businesses.