Acquisition History Horowitz & Co CPAs was acquired by FRSCPA, PLLC in 2011, indicating potential alignment with larger regional firms and possible integration of cross-sell opportunities in accounting services across a broader network.

Midmarket Focus With 11-50 employees and a Florida footprint in St. Petersburg, H&CO appears positioned to serve mid-sized businesses that may require scalable accounting and advisory services beyond compliance.

Growth Potential Being part of a larger firm since 2011 suggests potential for expanded service lines, technology adoption, and shared resources to win new clients in the regional market.

Market Positioning The firm sits among large regional competitors in the accounting space, signaling opportunities to differentiate through personalized client service, niche industry knowledge, or local market expertise.

Digital & Expansion Opportunities There is room to emphasize modern tech stacks, cloud-based accounting, and scalable solutions to attract SMBs looking for efficient, secure, and compliant financial management.