Flagship focus Shift investment toward expanding and elevating the flagship La Grange showroom, signaling a primary growth engine and cross-sell opportunities with exclusive products and expert consultations.

Orland Park transition Orland Park Outlet closure planned; leverage transition as a trigger to reallocate marketing and inventory strategies toward premium in-store experiences at La Grange and reverse-channel promotions to retain Orland customers.

Exclusive partnerships Existing collaboration with Tech Lighting and other premium brands positions Hortons to upsell high-end, low-voltage and contemporary fixtures to design-conscious homeowners.

Local expertise Emphasize trained lighting consultants and community engagement to capture local projects, remodels, and new builds in Chicagoland, with targeted outreach to interior designers and contractors.

In-stock advantage Leverage the largest in-stock selection to accelerate project timelines; offer bundled solutions (fixtures + accessories) and fast delivery or in-store pickup to win immediate sales from home improvement events.