Event led Revenue Center around the 350 seat ballroom and 400 seat auditorium to win mid size conferences, corporate retreats, weddings, and social events. Offer bundled packages that include lodging, catering, AV, and on site planning to simplify procurement for planners and associations.

Ascend Advantage Position Hotel Grinnell as an independent boutique option within the Ascend Collection to attract travelers seeking unique local experiences. Leverage Ascend marketing and distribution channels to generate new guest segments and drive group bookings for meetings and events.

Regional Drive Leverage geographic focus on central Iowa with strong drive market potential from Des Moines and surrounding towns. Build partnerships with Grinnell College, local businesses, and event organizers to supply attendees, lodging, and catering for conferences, reunions, and performances.

Digital Demand Maximize the current tech stack for demand generation and conversion. Optimize Google Ads and Analytics to identify high value cohorts, deploy Mailchimp email nurture for inquiry to booking, and use retargeting to grow direct bookings for venues and rooms.

All Inclusive Develop all inclusive packages for weddings, corporate events, and social gatherings that combine venue space, lodging, meals, and flexible dates. Promote ease of procurement for planners and ensure scalable accommodations to fill rooms blocks.