Historic Modern Positioning Leverage the historic charm and modern renovations to attract corporate travelers and leisure guests. As part of Trademark Collection by Wyndham, the hotel can access brand marketing support and curated package opportunities that emphasize personalized service.

Culinary Experience Upsell Turn the Ask Our Chef program into chef-led experiences, private dining, and cooking classes that can be bundled with stays or events to boost guest spend and set Hotel Retlaw apart.

Events Partnership Potential Leverage the downtown Fond du Lac location and renovated facilities to pursue meetings, weddings, and corporate retreats, building local vendor partnerships to expand event-driven bookings.

Direct Booking Optimization Optimize the existing digital marketing stack to drive direct bookings, improve conversion, and reduce OTA reliance through targeted campaigns and analytics.

Wyndham Network Advantage Maximize Wyndham network opportunities for corporate sales, loyalty cross-sell, and joint marketing to broaden reach and fill bookings across the year.