Heritage Hospitality Leverage Hotel Saranac’s historic restoration background and Curio by Hilton branding to position premium experiences for guests seeking unique Adirondack lodging, offering cross-sell opportunities for curated tours, preservation-themed packages, and loyalty perks.

Regional Expansion Target growth opportunities in upstate New York and nearby tourism corridors by proposing expanded event spaces, partnerships for regional conferences, and co-marketed seasonal packages that align with Can-Am Rugby events and other local festivals.

Digital Engagement Capitalize on their active digital stack (Drupal, Cloudflare, analytics and user behavior tools) to propose performance marketing, website optimization, and interactive guest experiences that drive direct bookings and reduce reliance on OTAs.

Financial Scale With revenue in the 25–50 million range and a mid-sized employee base, offer scalable software, property management enhancements, and energy efficiency or sustainability upgrades that reduce operating costs and support growth capital needs.

Brand & Outreach Position partnerships around heritage, events, and local tourism pulls—expand sponsorships, loyalty collaborations, and experiential packages tied to Haunted hotel rankings, historic preservation accolades, and regional sporting events to boost occupancy and ancillary revenue.