Historic & Unique Appeal Hotel Saranac's recognition as a top haunted hotel and its historic preservation award highlight its appeal as a distinctive destination that attracts niche travelers, offering opportunities to promote targeted marketing campaigns and specialized services.

Strong Growth Potential The recent hiring of additional staff and ongoing expansion efforts indicate a growing operation, suggesting opportunities to introduce scalable technology solutions, management systems, or employee engagement tools.

Regional Market Presence As part of the Adirondacks region with other notable competitors, there is potential to enhance local collaborations, improve targeted advertising strategies, and differentiate through unique guest experiences to capture greater market share.

Digital Engagement Focus Utilization of advanced digital tools like Google Analytics, Facebook Pixel, and Drupal suggests an openness to enhance online marketing and customer engagement efforts, presenting opportunities for optimized digital advertising solutions.

Luxury & Heritage Branding With a revenue estimate of up to $50 million and a historic, boutique appeal, there is potential to upsell premium services, exclusive packages, and digital branding initiatives tailored to upscale and heritage-conscious travelers.