Hotmilk Lingerie

Retail Apparel and FashionBay of Plenty, New Zealand11-50 Employees

Hotmilk Lingerie is a New Zealand-based retailer specializing in maternity and nursing wear, with a product range that includes nursing and maternity lingerie, activewear, sleepwear, nursing pads, pump bras, and leakproof options. The company emphasizes fit and comfort, offering cup sizes up to J and band sizes from 30 to 42, with an aim to support the motherhood experience for women who wear their products. It highlights its use of premium, OEKO-Tex 100 certified materials and a focus on ethical manufacturing, waste reduction, and fair-trade practices, alongside compostable courier bags and a reduction in plastic packaging.

Located in the Bay of Plenty region, Hotmilk Lingerie operates with a team described as having experience in fitting and design for motherhood, and it engages in charitable partnerships to distribute lingerie to those in need. The business markets itself as part of the retail apparel and fashion industry, positioning its products as designed by mothers for mothers and targeting women seeking comfortable, supportive maternity and nursing garments. A recent development noted is its participation in events and content initiatives, alongside ongoing product guidance and informational resources for pregnancy.

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