Franchise network Leverage the fact that 60% of Houlihan’s locations are franchised to pursue multi-unit expansion opportunities, high-potential franchise development deals, and partnerships with regional developers to accelerate store footprint growth.

Private ownership mix Houlihan’s is privately owned with related concepts under the same umbrella, presenting cross-sell opportunities for equipment, supply chain services, and marketing collaborations across its portfolio of brands like Bristol Seafood Grill and J. Gilbert’s Wood-Fired Steaks.

Premium casual niche Position Houlihan’s as a partner for upscale casual dining needs such as beverage programs, bar optimization, and from-scratch kitchen tech, aiming to elevate menus, cocktails, and wine experiences across existing and new locations.

Healthier menu trend Align with their focus on diverse options, from vegetarian to natural ingredients, by proposing sustainable sourcing, menu engineering, and data-driven nutrition labeling solutions to attract health-conscious guests and differentiate in competitive markets.

Digital enablement Capitalize on their tech stack usage (Azure, AdRoll, iCIMS, OneTrust) by offering integrated marketing, CRM, loyalty, and franchisee onboarding solutions that streamline operations, improve guest personalization, and support rapid scaling.