Luxury vegan positioning Hourglass Cannabis? Not relevant; focus: Hourglass is a vegan, cruelty-free luxury beauty brand with award-winning products and high-performance formulas. Sales opportunity: emphasize cruelty-free and vegan credentials when approaching retailers and partners seeking ethical premium lines; target upscale department stores and specialty retailers that cater to conscious consumers.

Global reach & partners Present in 32 markets and nearly 3,000 doors including Sephora, Ulta, Neiman Marcus, Selfridges, and Space NK. Sales angle: pursue expansion collaborations with premium retailers in new regions, leverage existing prestige distribution to negotiate exclusive or limited-edition launches, and explore Private Label or co-branded opportunities with high-end retailers.

Strategic ownership Acquired by Unilever Prestige in 2017, signaling strong backing and scalable operations. Sales play: position as a growth brand within a larger prestige portfolio to retailers seeking proven, well-funded luxury labels; leverage Unilever’s distribution and marketing capabilities for broader market penetration.

Recent product momentum Recent launches like Phantom Smoothing Blur Lip Balm and Unreal Liquid Highlighter indicate active product innovation and marketing support, including celebrity/brand partnerships. Sales opportunity: bundle launches with influencer campaigns, secure in-store demos and exclusive shades for key retailers, and target tier-one retailers seeking fresh, high-visibility SKUs.

Leadership and talent New brand leadership and partnerships with Olivia Dean as Global Brand Partner and a marketing leadership upgrade. Sales angle: highlight strong brand storytelling and executive-driven campaigns to retailers and distributors; leverage brand momentum for co-marketing opportunities and strategic collaborations in fashion-forward channels.