Client focus Houston City specializes in clerical, administrative and accounting staffing for Houston’s corporations, presenting an opportunity to cross-sell roles in finance, HR and operations to broaden engagement with existing clients and expand share of wallet.

SMB to mid-market With a team size of 11-50 and revenue in the $25M-$50M range, target mid-market companies in need of scalable staffing solutions for temporary, project-based, or permanent placements, offering flexible service levels and faster time-to-fill.

Establish trust A 30-year track record and rigorous screening can be leveraged to win new clients seeking high-quality candidates, suggesting a sales angle centered on reliability, compliance, and reduced hiring risk.

Expansion potential Headroom exists to broaden services beyond clerical and accounting to include payroll, benefits administration, and back-office support, aligning with prospects seeking end-to-end staffing and outsourcing solutions.

Digital engagement Current tech stack and marketing tools (WordPress, Google Analytics, Constant Contact, RSS) can be used to optimize lead generation, nurture campaigns, and performance analytics for targeted outreach to Houston-area enterprises.